About Us


Yes – we’re the smart folks who decided to name a health company after toasted dough!

Why not? When people think about a waffle they usually think about a calorie rich sugary snack, but a waffle can also be created from several ingredients that are nourishing and beneficial to your health. More importantly, life should be about balance. There is nothing wrong with having a sweet buttery treat whilst maintaining a healthy lifestyle.

We Are Fit For Life, WAFFL for short - We started this movement because our team is full of busy people just like you who want to keep fit and healthy, but don't always have enough information to strike the right balance without months of research or costly personal training fees.  WAFFL will put that information at your fingertips so you can more easily match your goals and preferences to the healthiest lifestyle for you.

WAFFL’s mantra on health extends beyond physical appearance

With our varied lifestyles, goals, and body types the topic of health takes on a different meaning for each of us. Do you need to have ‘abs of steel’ to be considered fit and healthy? No. Does your body have to resemble that of a Hollywood Actress or Supermodel to be considered ‘in-shape’? No. Some of the more important questions are: ‘How can I feel better about myself?’ and ‘How can I be the best version of myself?’ WAFFL will help you answer these questions affirmatively.

Whether it is through our App or future products; WAFFL exists with the sole purpose of helping a variety of people achieve their health-related goals. From the professional sportsperson to the novice WAFFL will provide a personalised fitness, nutrition and well-being plan that will help you reach your next level.

Available on the App Store

Come and join our online community where we can all work together to improve our understanding of health. Share your story. Inspire and be inspired.

Drop us an email to get started! Alternatively, subscribe to our newsletter, read and contribute to our blogs or follow us on Facebook, Instagram, Twitter or Pinterest.

Meet our team

Dr Anthony Egboh - WAFFL Doctor

Dr Anthony EgbohDr Anthony Egboh (MBBS, BSc, AICSM, MRCGP) is a London-born General Practitioner (GP) with interests in Health and Well-being for families. Since graduating from Imperial College School of Medicine, he has amassed over 10 years of experience and knowledge - covering both Hospital and Primary Care medical practice.

At WAFFL he brings his medical insight and expertise to the team. He is a firm believer in striving for better health - ensuring that fitness is a lifestyle choice, not just a part-time habit. In addition to his medical background, Dr Egboh enjoys training at the gym, going for runs and is a keen squash player. Read Anthony's blog.

Felisa Vicente-Ucles - WAFFL Personal Trainer

Felisa Vicente-UclesWhen asked what she would be if she wasn’t a personal trainer, Felisa’s response was: ‘’I couldn’t think about anything else. I always wanted to train and help people with their training.’’

A lifelong fitness enthusiast, Felisa has combined academics, experience and passion to provide optimal support and guidance to her clients. Felisa specialises in: Strength and Conditioning, Pregnancy, the Elderly, Weight loss, chronic conditions and injuries.

Felisa’s mantra is, ‘’we are made to move’’, and as a lead fitness coach for WAFFL, she can extend her helping hand to a wide group of people across the world.

Alison Henry - WAFFL Nutritionist

Alison HenryAlison Henry’s mission as a Nutritionist is a simple one: ‘’Helping others to heal’’.

Alison’s dedication to her clients’ needs has meant using innovative tools and techniques to help clients reach great health. 
Alison specialises in correcting long-term and recurring health issues. She also conducts a thorough assessment of her patients’ dietary and lifestyle choices to bring a solution for wellness. 

For WAFFL her obligations do not change – Ensure users are given the necessary attention to ensure they achieve their health goals. Read Alison's blog.

Alnawaz Jamal - WAFFL Personal trainer

Alnawaz Jamal“There is no better way to transform your life than by alerting your senses and re-engaging your mind and body."

Due to his diligent approach and dedication to each client, Al has developed a reputation for being a results-focused fitness coach.  He has also differentiated himself from the crowd by understanding the importance of fun and excitement in order to keep clients mentally engaged. His specialties are Sports-specific training and Sports Rehabilitation with an emphasis on Fitness and Strength.

As a lead fitness coach for WAFFL, Al will not only make you ‘’faster, leaner, stronger’, but you’ll have loads of fun along the way!